Social media has an undeniable presence—it’s here, it’s there, it’s everywhere, and cannot be ignored or pushed into the background. Today social media dictates and if you don’t take heed, well- you’re going to dive down.
So sit up and exploit its potential to the full. Here are some tips to help you along the way.

Have you ever wondered why the social media network has so many different flavors? The role of each is different and it’s important to savor each one separately. If you want to post comments or share content or just browse and socialize, then Facebook is what you want. If you want to share a great picture or a photo, use Instagram, if you want to make a short, witty comment, Twitter is the place. LinkedIn helps you network professionally and associate with clients and colleagues that you know. In short, each one of them talks to you differently—so you need to talk their talk and walk their walk.

Extend Outreach and Create Value

Many people are mistakenly under the assumption that just because it’s easy to reach out to others, it’s easy to promote their stuff. That’s the worst thing that you can do. Don’t use social media platforms to sell or promote services or products engage with people, listen to the chatter all around and build a strong base for yourself you will automatically have thousands of customers. Engagement happens only when you create value when you understand how the network responds to you and when you are ‘yourself.’

Content Does Matter — It Rules

Okay, so you do know that ‘Content is King,’ but any kind of content is not going to attract your readers certainly not promotional content. Content must be relevant, valuable, and informative without the focus being only on keyword strategy. People will always come back for more if they find your content good so just keep it that way. Good content with authentic links shared over social media is the biggest compliment that you will ever get. Greater the number of shares, likes, and re-tweets, greater is your worth.

Is Quality Enough Or Does Quantity Matter?

There’s nothing to beat quality content, but it’s not enough if you have just a couple of blog posts on your website. Social media users are constantly on the lookout for premium content and you do have to live up to their expectations. Pump in as many blogs as you can regularly without compromising on quality and watch traffic increase. With millions of blogs competing for attention, you need to stand out keep your blogs content rich and keep them coming in.

Social media is such a powerful tool today that it has everyone in a vice-like grip. It’s actually not a part-time job as many people think. Ensuring sustained user interest is the key to successful social networking and that’s the key to your success. So be prepared for a full-time occupation or hire an agency to keep your audience on its toes. Wowing readers all the time is hard work indeed. Sharing content that links back to your website is great advertisement and boosts your exposure.

Don’t Try To Bite More Than You Can Chew

Don’t try to be a ‘Jack of all trades,’ but focus just on one or two platforms the ones that matter to your business the most and the ones your target audience is likely to engage in. A couple of accounts well managed is better than half a dozen social media accounts, managed indifferently. You’ll not only use your time wisely but get a better return on your investment and on your time.

Strange, but true! The time of the day and the day of the week apparently dictate engagement on social media. Analysis and reports show that Friday is ‘Facebook Day,’ as it receives the greatest number of likes, comments, and shares when compared to other days of the week with Sunday being the next favorite. Even on Pinterest, each category seems to have an optimal day. Sundays, especially late night, appear to be good to get re-tweets. Use this information to your advantage.

Right Now, Facebook Rocks

For the present at least, Facebook appears to be ruling head and shoulders above the rest and reports do say that there are about 2.4 billion people having FB accounts. Channelized rightly, FB’s advertising capabilities are awesome. Marketers, take heed!

Social media helps build relationships, long-term ones that really matter. Loyalty doesn’t happen overnight, but these platforms provide an opportunity to establish your credibility, enhance your reputation and build trust—important factors that determine your success.

Yes, social media is a good platform for advertising, but social media marketing goes way beyond that. It’s a way to understand consumer trends, their needs, and their expectations and give them what they want. Listen to your followers and they will echo your ideas.

Google loves good content and blogs and the more these are shared on social media, the more the search engine, approves. Social media backlinks matter and good link building strategies are recognised by this giant search engine and are good SEO tactics. Greater sharing of content will push your rankings up, ensuring enhanced web traffic.

Visual Content Strategy for Enhanced Visibility

Being able to identify your audience and engage them with visual content is your route to success. Invest time and money in producing a visual treat on matters that will matter to them! Social media optimisation through visual content works wonders for you. We have a wonderful post on How to Effectively Use Infographics as a Marketing Strategy!

Conclusion:

Social Media has become the essence of digital marketing. It is thus befitting that you integrate social media into your scheme of things, appropriately. This needs to be done such that it suits your business objectives and leverages the best results for you. It would be wise to entrust this vital aspect to professionals who can create the right digital marketing strategy for you. After all, you need to harvest the rich benefits in the ultimate analysis!

How to Get the Most out of Social Media – [ Infographic ]