SEO Strategy Dons Content Hat SEO Strategy has changed and how – Use new tools, relevant content, and responsive design to catapult your business into the limelight There was a time when SEO strategy was content-driven but the relevance of content and the aspect of web development and optimization have changed drastically over the last decade. The emergence of richer consumer experiences is dependent on how engines evolve their modus operandi- and even as you roll the SEO dice, you have to ensure that SERP, shuffles, UX Design etc are on its different surfaces.